Transitional Pieces
This blog is dedicated to the travel and safari era of Banana Republic as defined by the 1978-1988 catalogues. However, the name Banana Republic Travel and Safari Company continued for some period of time after the Zieglers departed. The company moved in a more upscale direction with the branding, but attempted to retain some of the adventure and safari elements. I’m not sure when they finally dropped the “Travel and Safari Co.” designation.
The items below are some examples of transitional pieces that contain elements of the old and new. They are all likely dated circa 1989-1991 but I don’t know for sure.
All of these photos are from various online sales.
This amazing shirt from 1989 bears price tags they were using that still had the Primo Angelli logotype that defined the postGap Ziegler era. Further, the tag in the shirt is the Travel and Safari tag which likely was introduced during the late Ziegler era and continued for some time afterward. There are countless items bearing this tag that were not in the catalog, but more than a few that were.
This shirt is in the 1989 catalog as the Crested Twill Shirt, and the crest was used in some branding as seen on the socks below.
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