Banana Republic 101:
The company was the brainchild of Mel Ziegler, a reporter for the San Francisco Chronicle, and his wife Patricia Gwilliam Ziegler who worked as a courtroom artist for the same paper. Inspired by a surplus Bush jacket Mel brought back from a work trip to Australia, the couple eventually left their jobs and began buying bulk surplus vintage clothing–often altering it with new buttons or elbow patches and the like–and selling them at the Marin County Flea Market. When a large purchase of Spanish military shirts turned out to have unnaturally short arms they turned disaster into fortune by concocting the fictitious story of Generalissimo Franco’s “Short Armed Paratrooper Shirts”. A catalogue soon followed with similarly creative copy written by Mel and illustrations of the clothing by Patricia.
Opening in 1978, a shop in their hometown of Mill Valley, California prospered thanks to their hard work and creative energy; but there were limits to how far they could grow: In 1983 they sold BR to Donald Fisher of the Gap who wisely insisted they remain as the heads of the company with a “hands off” agreement that promised total creative freedom. The infusion of money and manufacturing power of the Gap led to explosive growth: Lavishly decorated safari stores opened across the country, a team of writers and artists were hired to produce full color illustrated catalogues, and a flood of original clothing was designed and produced in factories across the world.
After five years of success, the fading safari trend, a stock market crash, and new upper management conspired to push the Zieglers out of their beloved company. After they left in 1988 the illustrated catalogues were discontinued, the safari look of the stores were phased out and BR became more of an American sportswear company.
It took many years of rebranding efforts to arrive at what Banana Republic is today, which is about as far from its plucky, artistic, entrepreneurial origins as possible. I highly recommend reading “Wild Company”, the inspiring memoir the Zieglers wrote in 2012 that tells their remarkable story. Photo from a 1985 San Francisco Examiner Magazine article showing Patricia and Mel at their offices on Bluxhome Street in San Francisco.
Explore the Empire: Banana Republic History
Book: The Banana Republic Guide to Safari and Travel Clothes
This 1986 book from BR features a lot of photos of BR Stores as well as the Zieglers themselves. We have scans and video walkthrough of the book.
In Their Heyday: The Zieglers at Home and Office (more press below)
The Zieglers At Home and at the Office, January 1985
A fantastic look at the founders of Banana Republic in their prime. Metropolitan Home Magazine.
Staff Interviews: Kevin Sarkki, Catalog Illustrator
Hired by Patricia Ziegler at a starting wage of $5 an hour, Kevin was witness to the explosive growth of a mom-and-pop operation that would soon have over a million catalog subscribers and stores across the country and world. Kevin’s remembrances include a detailed account of how the catalogs came together-with so much hand drawn illustration rendered in printing techniques that are practically forgotten today.
Staff Interviews: Mike Madrid, Catalog Production Artist
Abandoned Republic Posts about Stores and History
Press Clippings from the Ages
Wikipedia’s Banana Republic entry:
Here’s a video clip from a Mel Zeigler speaking engagement in which he shares some great anecdotes from Banana Republic’s early days. Wish they’d have panned to the screen to show the photos!
Here’s a fantastic blog post that appeared the same week that I launched this site. Banana Republic Summer 1985
This article from the San Francisco Chronicle‘s SFGate website features a number of wonderful photos from the newspaper’s archives.
A long article from the LA Times about the founding of the company and he Travel and Safari Book.
These two tell a story, eh? La Times, March 1988: BR Launches Travel Magazine One month later: LA Times, April 1988: BR Founder’s Resign
Adweek: Before Banana Republic Was Mainstream Fashion, It Was a Weirdly Wonderful Safari Brand
Mel and Patricia Ziegler
Life has been a grand safari for the founders of Banana Republic
New York Times: AT HOME WITH/MEL AND PATRICIA ZIEGLER; About to Hatch Their Third Republic
Oprah has this: Amazing but True
Regarding the rebranding of Banana Republic:
Wild Company Articles
Some of the more interesting articles about Wild Company, the Ziegler’s memoir about Banana Republic. Follow their latest news via Twitter or Facebook
SF Chronicle Banana Republic founders’ ‘Wild’ memoir
I think I remember Banana Republic multi level store, one floor dedicated to travel books, in San Francisco (maybe Union Square)….best store ever…cannot remember year but I think this was my first exposure to Banana Republic. I still have a BR Travel vest…..best travel investment ever.
I used to see adverts for BR in Road & Track magazine whilst living in England and Australia. A holiday in the USA gave me the opportunity to visit the Beverly Hills store where I bought the travel vest and my son bought the Navy equivalent. They still hang in my wardrobe today. The concept of the store was brilliant, all the styles were classic. Great to be able to see what they used to stock in the catalogues. Regards Nigel
So glad that this legacy is being honored here with due reverence.
I stumbled into BRs San Diego (Horton Plaza) store as a dopey teen round about 1984 and was immediately entranced. All my senses came alive there. Will never forget the screaching monkey/tribal rhythm soundscape, the classic old world feel carved out of a trendy new mall space. I left with a t shirt, a catalogue and a head full of new possibilities. I patronized their Santa Monica store a few times, and bemoaned to my friends when I heard that the company had been bought by The Gap and that the place was going to change. My friends didn’t get it though. Not for everyone I suppose.
Thank you for the memories!
I remember working with Mike and my Art Director, Terry. I was the Senior Illustrator for the Banana Republic Catalog in the pre-digital age. I worked at the Bluxome location first, then to Grant. In the old brick building on 5th and Bluxome, I walked across a nearly empty room to my drawing table. Many exciting times were to come. I loved rendering the leather jackets the most. I took a dull-tipped Xacto knife and scraped the under-color for the jacket, and then applied various earth-tone shades on top using Derwent colored pencils. Still working in colored pencils!
I so miss this store! Simply cannot find clothes like this anymore and the catalogs were so much fun. It was a big treat to go to the San Diego store and buy myself something.
I wonder what happened to all the “artifacts” (props?) from the stores. I’m sure some were “liberated,” but what about, for instance, the faux elephant? I can’t believe that it would go to the dump 🙁
I miss the original Banana Republic. The stores were fun and the catalogs were a great read.
I still have my distressed leather bomber jacket and one pair of safari pants.
Thanks for the great memories.
Oh! I got here as I got nostalgic of that BananaRepublic khaki skirt I got as a gift from my uncle. It was the best ever! It was durable and stylish… never went out of style. I wore it for years! I sooo miss that Banana Republic😢
The best clothes I ever owned!! It’s nothing like it use to be. Too bad someone doesn’t recreate the clothes.
Oh my goodness! I’ve just landed here from Pinterest. So excited to find this site. I lived three blocks from the Polk Street store (with the Zebra exterior). Broke but plagued with chronic wanderlust I saved my pennies for a shirt, bag, whatever I could afford. I do remember a khaki wrap skirt I wore for years. Loved loved LOVED the stores. The catalogs were so much fun and IMO copied by J. Peterman. Forget today’s BR…(yawn)… boring!! Now I am going to read every page 😁
Welcome and please enjoy your travels through the site! I used to work on Polk Street right down the street from that BR. I had to save my pennies as well. They had good sales sometimes!
I was a young man during the 80’s working at least one job and often two while attempting to complete high school and then through college. I spent almost every cent I made at the Banana republic store in Beverly Hills off of Little Santa Monica Blvsd if I remember correctly, until the store opened in Sherman Oaks and in order to save money on petrol to BH, I shopped there. My tastes in clothing have not change one bit since those days but because of the abandonment of the Banana Republic Safari Styles by GAP stores for “Whatever” reason, I have NOT shopped with any store owned/operated/connected to GAP stores since. If they wanted my busiiness back they should return Banana Republic store to the styles of the 80’s and they once again will probably get most of my income, which is far more substantial now than it was 40 years ago, =/- 7 years….. Naturalists Shirts, Bush Shirts, Ghurka Shorts, etc,….. How I miss those times…
Thanks for sharing your wonderful memories!
Lusted after the clothes but didn’t think I could afford (???) them but I loved walking through the Grant St. store multiple times and so wished I’d kept at least one of those amazing catalogues and Patricia’s drawings (arrows included). What a team: Mel and Patricia forever!!!